Tabletree News Release – October 28, 2012
Tabletree Juice of Creston, B.C. wins big at the World Juice Awards in Barcelona, Spain.
On Tuesday October 16, 2012, third generation Creston, B.C. cherry growers Susan and Gary Snow won the award for “Best Pure Juice Product 2012″ for their Tabletree Black Cherry Juice at the 17th annual World Juice Conference in Barcelona, Spain.
The World Juice Conference, organized by Food News, a prestigious juice industry publication, attracts large scale growers, producers and processors, suppliers and transport companies to discuss topics covering all aspects of the world of juice. Attendance peaked this year at 350 with representatives from all the major giants from over 60 countries in the world.
Tabletree would like to take this time to thank Food News for inviting us to such a wonderful event and for giving us the opportunity to share our story and our juice with the world.
This is not the first time a Canadian company has won at the World Juice Conference. Nova Scotia’s own,Van Dyck’s Blueberry Juice won an award there in 2005. Tabletree follows in their foot steps to put not only Tabletree on the world map, but to raise awareness and introduce the world to Creston, British Columbia, Canada, and the Canadian Cherry Industry as well.
Another goal of Tabletree while in Europe was to meet with a Researcher in Dijon France. Tests have been performed on Tabletree juice and its byproducts to asses it’s role in inhibiting and stopping inflammation. It is understood there are very few compounds that can do this, and from the initial results, Tabletree is one of those compounds. More definitive work is needed, but it is the hope of Tabletree to continue working with this company to complete the testing, resulting in the publication of a paper detailing the results of the research.
Tabletree Juice on top of the world
by Grant Scott – Story: 82463
Oct 27, 2012 / 11:00 am
It’s a long way from Creston to Barcelona, but orchardists Gary and Susan Snow were more than happy to make the trip after learning their company, Tabletree Juice won the FoodNews’ World Juice 12 Award for the “Best Pure Juice Product” on October 16
The World Juice Conference attracts over 350 industry insiders from 60 countries.
“It’s where all the big players go to get together and make deals,” says Susan Snow.
Producers like Coke, Pepsi and Tropicana as well as retailers like Walmart all send representatives to the conference.
It was in that atmosphere that Tabletree’s black cherry juice was selected over Nudie Juice, the largest juice producer in Australia, for the award.
“We’re actually the farmers that grow the fruit,” says Snow.
“Five years ago, the writing was kind of on the wall that the fresh market was really taking a dive. So we did a whole lot of research and came up with a proprietary process and machinery to make the juice.” Not long after that they won a BC Innovation Council award which helped boost their new product. While still continuing to market fresh fruit, the juice is quickly becoming their main product.
Tabletree’s World Juice 12 Award says it all.
“We hope with this (World Juice award) under our belt that we can really ramp it up and make a profit. We haven’t been for the last five years with our fresh fruit,” says Snow.
Winning on an international stage has drawn the attention of a multitude of markets and possibilities.
“After we were in Spain, we had to go to Dijon, France to meet with a researcher there. He’s been doing experiments on it for anti-inflammatory properties. We’ve had a lot of testimonials from people where they’re improving with gout, arthritis, and lung conditions… It’s really quite exciting.”
Snow says the initial results are very good.
“There’s very few compounds that actually help with inflammation, and our juice does.”
Tabletree is now looking to expand both domestically and globally. Surprisingly, it’s domestic expansion that is providing the biggest hurdle.
“We’re actually having the hardest time trying to find places in our own back yard. We’re desperately seeking distributors and places to sell our products. It seems that Europe is more interested. This one big Dutch company came up to us and wanted to…take it over and distribute it all around Europe.”
For now at least, the Snow’s declined the offer.