FRESH is available for viewing online for FREE! For a limited time (they do need to pay their bills after all), you can access the full-length film from your desktop. The movie will be available for one week, from Thursday, January 26th through Wednesday, February 1st, so don’t wait to watch! To access the movie, simply click below.
http://action.freshthemovie.
FRESH - the movie trailer on YouTube
FRESH Synopsis
FRESH celebrates the farmers, thinkers and business people across America who are re-inventing our food system. Each has witnessed the rapid transformation of our agriculture into an industrial model, and confronted the consequences: food contamination, environmental pollution, depletion of natural resources, and morbid obesity. Forging healthier, sustainable alternatives, they offer a practical vision for a future of our food and our planet.
Among several main characters, FRESH features urban farmer and activist, Will Allen, the recipient of MacArthur’s 2008 Genius Award; sustainable farmer and entrepreneur, Joel Salatin, made famous by Michael Pollan’s book, The Omnivore’s Dilemma; and supermarket owner, David Ball, challenging our Wal-Mart dominated economy.